Individuals have the right to object at any time to the use or storage of their personal data. Data subjects have the right to object to the University processing their personal data if certain requirements are met. These requirements are: The legal basis for processing is ‘legitimate interest’ or ‘public task’; Direct marketing (including profiling); and Processing for purposes of scientific/historical research and statistics. When data subjects have an objection on “grounds relating to his or her particular situation”, then you must stop processing the personal data unless: You can demonstrate compelling legitimate grounds for the processing, which override the interests, rights and freedoms of the data subject; or The processing is for the establishment, exercise or defence of legal claims. The right to object is an absolute right when individuals object to: marketing profiling for direct marketing That means that for such objections, data subjects will not need to provide any grounds relating to their situation, and the University is not allowed to override the objection.